A few weeks ago I was contacted about a special online campaign for Andrea Cremer's upcoming book Nightshade. Definitely being one for creative advertising and promotion (I still can't get over the Pretty Little Liars Secret Keepers Game) I responded that I was definitely interested.
Flash forward to today when I go to get the mail, only to find out there is a long box in there, so long the mailman used a rubber band to keep the mailbox as shut as he could.
This is what was inside (and yes that's my blanket again - i bet you are getting sick of it):
Inside was a Calla lily (yes it's fake, and yes I had to ask my mother what kind of flower it was) similar to that on the book cover. Ripped up inside were pages of Crime and Punishment and a key that was actually a jump drive, hello awesome!
I stuck the key into my computer and turns out the jump drive was named Alea! and there were 2 files, one that said to watch it first. It was a video from the author Andrea Cremer, personalized for me, she talks a bit about her upcoming book Nighshade and how to start off the book she's creating a prequel in the form of webisodes. Everyone can join in the fun and help Shay, the star of the videos solve a mystery! The first video was on the jump drive and I have to say it's pretty cool. You can watch that and the second episode below.
Also, to join in the fun you can visit Shay's facebook page at facebook.com/shadowshay. I'm definitely interested to see where this online adventure of books and reality goes!
How cool is that! Outstanding marketing!
ReplyDeletedamn girl...that's awesome. Love seeing all the fun bloggy things you get to do. :-)
ReplyDeleteDefinitely a creative way to get word of a book out there. Love the "key" that's a jump drive -- very cool!
ReplyDeleteHow very cool!! That is such a great idea.
ReplyDeleteThat's a great marketing campaign!
ReplyDeleteThat's so fun!!
ReplyDeleteIm such a geek, I cant help put think. WOW. What a cool jump drive!
ReplyDeleteHoly cow! What fun!!
ReplyDeleteHow cool is that?! Love the creativity! And, I can't wait to read this book.
ReplyDeleteHow fun! I need to get to my copy of Nightshade soon. It is staring at me.
ReplyDeleteWOW! That is quite innovative
ReplyDeleteYou get to play in all the fun reindeer games!! Can't wait to see how this works out. :)
ReplyDeleteNow that is really cool!
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