Thursday, September 09, 2010

Special Delivery!

A few weeks ago I was contacted about a special online campaign for Andrea Cremer's upcoming book Nightshade. Definitely being one for creative advertising and promotion (I still can't get over the Pretty Little Liars Secret Keepers Game) I responded that I was definitely interested.

Flash forward to today when I go to get the mail, only to find out there is a long box in there, so long the mailman used a rubber band to keep the mailbox as shut as he could.

This is what was inside (and yes that's my blanket again - i bet you are getting sick of it):


The little card says "An Invitation"

Inside was a Calla lily (yes it's fake, and yes I had to ask my mother what kind of flower it was) similar to that on the book cover. Ripped up inside were pages of Crime and Punishment and a key that was actually a jump drive, hello awesome!

I stuck the key into my computer and turns out the jump drive was named Alea! and there were 2 files, one that said to watch it first. It was a video from the author Andrea Cremer, personalized for me, she talks a bit about her upcoming book Nighshade and how to start off the book she's creating a prequel in the form of webisodes. Everyone can join in the fun and help Shay, the star of the videos solve a mystery! The first video was on the jump drive and I have to say it's pretty cool. You can watch that and the second episode below.

Also, to join in the fun you can visit Shay's facebook page at facebook.com/shadowshay. I'm definitely interested to see where this online adventure of books and reality goes!




13 comments:

  1. How cool is that! Outstanding marketing!

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  2. damn girl...that's awesome. Love seeing all the fun bloggy things you get to do. :-)

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  3. Definitely a creative way to get word of a book out there. Love the "key" that's a jump drive -- very cool!

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  4. How very cool!! That is such a great idea.

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  5. That's a great marketing campaign!

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  6. Im such a geek, I cant help put think. WOW. What a cool jump drive!

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  7. Holy cow! What fun!!

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  8. How cool is that?! Love the creativity! And, I can't wait to read this book.

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  9. How fun! I need to get to my copy of Nightshade soon. It is staring at me.

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  10. WOW! That is quite innovative

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  11. You get to play in all the fun reindeer games!! Can't wait to see how this works out. :)

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